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Bocholt, 20 February 26

With the new Shave FFX: Rose and the Unibet Rose Rockets make their Grand Tour debut

Rose Bikes Press Portal Unibet Rose Rockets Grand Tour Premiere

A significant milestone for the Unibet Rose Rockets: the team has been awarded an official wildcard for the 2026 Giro d’Italia. This marks the team’s debut in a Grand Tour, where they will take on the world’s cycling elite on Italy’s legendary mountain passes. 

High-performance DNA for Italy: when technology meets the thrill of cycling

For over a century, the Giro d’Italia has been regarded as one of the most gruelling races in cycling. Between the steep climbs of the Dolomites and the nerve-wracking sprints in the valleys, every second and every watt counts. The new Shave FFX was developed precisely for this racing experience. Just a few weeks after the launch of the Shave series, the top-of-the-range model is now set to become the Rockets’ official bike for the Giro d’Italia. 

Series production technology on the world stage: With the Shave FFX alongside the world’s best

The Shave series shares a common high-performance DNA, which is reflected in two distinct concepts – versatile performance for long days in the saddle and uncompromising speed for racing. The FFX is the flagship of this range and is the very model on which the Rockets celebrated their first victory of the season. 

“The Giro is all about emotion, energy and pure passion – and that’s exactly what our new Shave FFX embodies,” says Thorsten Heckrath-Rose, Managing Director of Rose Bikes. “We’re delighted to be competing in a Grand Tour for the first time with this bike.” 

Inside the Race: Set-up, Tactics and Passion

During her three weeks in Italy, Rose offers exclusive insights into the technical aspects of the races and the team’s work behind the scenes: with behind-the-scenes details on set-up, tactics and the unique spirit of the Rockets. 

About Rose Bikes

Rose Bikes is a customer-focused cycling brand based in Bocholt (North Rhine-Westphalia) that is dedicated to enabling people to enjoy unique cycling adventures. This family-run business focuses on its own high-quality mobility and performance cycling products, which are developed, assembled and distributed throughout Europe from its headquarters. The multi-award-winning company is a leader in omnichannel retail, combining online and offline touchpoints in terms of product curation, advice and service. Its wide range of products and services can be experienced online and in-store at Rose Stores across Germany – from Bocholt via Cologne, Hamburg and Berlin to Munich – as well as in Switzerland on Lake Zurich and in numerous partner shops. For inspections and repairs, Rose Bikes offers one of the most extensive networks, comprising over 270 partner workshops.